A re-elected majority Liberal Government will unlock the greatest thing to happen to tourism since MONA with the new Chocolate Experience at Cadbury to hit Tasmania’s tourism scene.

As part of the 2030 Strong Plan for Tasmania’s Future, we will partner with tourism pioneer Simon Currant to deliver his vision for the world’s ultimate chocolate experience.

The new experience will sit alongside Cadbury on the Derwent River, offering the next generation of Tasmanians and visitors alike our sweetest tourism offering yet.

It will have the world’s largest chocolate fountain, a Tasmanian premium chocolate studio, a chocolate lab with a make your own chocolate bar, a chocolate emporium, café, playground and so much more.

Premier Jeremy Rockliff said tourism was a key part of his 2030 Strong Plan for Tasmania’s Future.

“Tourism has been one of Tasmania’s single greatest transformative sectors of the past decade, and our Government has backed it every step of the way,” Premier Rockliff said.

“Tourism has rewritten attitudes about how Australia and the world sees Tasmania, and importantly it has shaped how we define ourselves.

“We talk a lot about the cultural and economic lift of the MONA-effect, but it’s important that we keep investing, growing, changing and giving visitors even more reasons to visit Tasmania and spend their money in our cities and regions.

“This will re-write the ‘must-see’ list for every visitor that comes to Tasmania; hug a Tassie devil, sip wine on Wineglass, stroll Salamanca, climb Cradle, and cap that all off with the sweetest experience of them all at the Chocolate Experience at Cadbury.

“Importantly, the Chocolate Experience at Cadbury is expected to be a huge economic driver for our tourism sector, and our State as a whole.

“It’s expected the project will create around 300 jobs in construction, 200 jobs on completion and a $120 million boost in annual economic activity.

“Every year, tourism contributes around $3.96 billion into the Tasmanian economy and it employs more than 37,000 Tasmanians. This has grown exceptionally on our watch.

“We are continuing our strong backing of our tourism industry to ensure that our visitors stay longer, see more of our State, and spend more while they are here, supporting local businesses and jobs right across Tasmania.

“Our 2030 Strong Plan for Tasmania will continue to support tourism, and the city and regional communities that rely on it.”

Under this policy we will invest $2 million over 18 months to progress planning, designs, approvals, and get to shovel ready.

Another $2 million will be invested over 18 months to progress early-stage works on the site including but not limited to public walkways, public cycle infrastructure and headworks.

Subject to the achievement of agreed milestones, up to a further $8 million investment for the precinct will be made available.